While Bison Brand does have an unique taste, it is not a "flavored vodka. It's a true and pure Polish potato vodka distilled three times and charcoal filtered to achieve a gold standard of purity. Unlike most vodkas that are bottled at 80 proof, Bison Brand's master distillers have found that taking up to 82 proof actually enhances its unique flavor. So while it does blend well with any mixer, Bison Brand's uncommon smoothness has been known to convert the occasional "seabreezer" into a loyal Bison Martini drinker. In short, you really do have to taste it to believe it.